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Using mobile tools to bolster operational capabilities

By: capturecode | Dec 6, 2013

If businesses don't currently use mobile applications for work-related functions, entrepreneurs may only have experience with consumer-facing applications that allow them to locate nearby stores, collect reward points and do other similar activities. However, mobile apps can also bring a lot of utility to the table as business solutions, enabling organizations to streamline several tasks to improve their efficiency.

Here are a few specific ways entrepreneurs to fuel work-related activities:

1. Generating business analytics
Customers are creating more data than ever before, thanks to how easy it is to track people's digital footprints. Everything from website viewing habits to past purchase history can easily be collected and consolidated.

Mobile applications can be utilized to access this data on the fly, regardless of whether someone is in the office or on the road. This allows entrepreneurs to maximize their responsiveness, as they can quickly adjust campaigns based on customer feedback and detailed analytics. Customers' actions never lie, and with access to the right metrics, businesses can gain greater insight into the motivations and needs of their target audiences.

2. Launching marketing efforts
Winning new customers is critical to achieving the level of growth that propels businesses from start-ups to successful companies. Marketing campaigns play an important role in helping organizations reach these prospective buyers.

A mobile consumer engagement platform such as CaptureCode can help companies communicate with their customers, whether they prefer email, mobile, newsletters or social media. Identifying the channel of choice for customers is crucial, as it enables entrepreneurs to reach customers in the most relevant way possible.

Once customers' preferred communication avenue has been identified, businesses can begin offering them promotions, deals and other packages based on their analytics. The process of winning over a customer starts by getting them into the store, and marketing is crucial for starting that effort.

3. Mobile point-of-sale terminals
One common use for mobile apps in the workspace is as mobile payment solutions. Unlike the mobile wallets included on consumer-facing apps, these solutions are designed to replicate conventional cash registers and other point-of-sale (POS) terminals.

Mobile POS systems give retailers the ability to shrink their operational footprint greatly. They no longer need bulky front-end systems, everything can be done on the tablet. This means businesses also don't need to be confined to a particular space, enabling them to sell products to consumers on the road. Of course, mobile POS systems are also less expensive – all entrepreneurs need are a tablet, the app and the hardware required to scan credit cards. A recent report from Foresight suggests that more companies across the globe are using mobile POS tools for these reasons.

Although these are three prominent uses of mobile apps as business tools, there are several other functions for them as well. Tablets and smartphones can be used for everything from communication to delivering presentations. Entrepreneurs should always be on the look out to see how they can use existing mobile technologies to further supplement their business operations.

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