The United Kingdom has been enjoying the reputation of being the world’s most advanced mobile market, but it may face stiff competition for the title soon. According to an eMarketer report, the United States is quickly catching up and will soon enjoy excellent market penetration when it comes to smartphones.
More than half of U.S. population will be smartphone users in 2014
Through the year 2014, more than 50 percent of the population in the United States will use a smartphone minimum of once a month, the report indicates. That also translates into 65 percent of the existing mobile phone user base. The United Kingdom enjoys a scant two percent lead in this respect with 53 percent of its total population using smart phones monthly. The robust improvement in the smartphone market in America is the main reason behind making the country competitive in this respect. A recent comScore tally shows that at the end of January 2014, the market penetration of these hand-held devices was up a whopping 55 percent when compared with figures from a year earlier.
Android leads from the front
When compared with the scenario a year earlier, Android seems to have lost ground slightly. However, it does continue to lead the race from the front. It is equally true that iOS is also making its presence felt in no uncertain terms now. In fact, the Apple OS has been slowly but surely absorbing market share and expectations are that it will cover 40 percent of the market by year-end. Meanwhile, the other operating systems, including Windows, are faring poorly as they consistently lose their foothold. In this respect, the U.S. market seems to be mirroring the UK.
Older female users outnumber males
An interesting variance between the US and UK smartphone marketplaces is that older females outnumber other users in the former while the opposite is true in the latter. However, in the UK, it is both the oldest and youngest age groups that record low smartphone use whereas in the United States, a majority of users are likely to be slightly on the older side.
There is little doubt that the smartphone is well on its way to becoming the device of choice for surfing the net for a growing number of Americans. A recent study showed that Americans are spending an increasing number of hours with their mobile applications which also adds support to the expectations of increased mobile usage this year. A comScore report showed how in January Americans crossed the threshold for accessing internet using their mobile for more hours than they did using desktops. It is evident what direction the marketplace is moving in. It is up to business owners to make optimum use of this data to strengthen their marketing efforts.
Image courtesy of Stockimages/www.freedigitalphotos.net