Request a Demo

Fields marked with an * are required

To Market! To Market!

By: capturecode | Sep 19, 2014

We’ve so far looked into the importance of both direct and indirect approaches to digital marketing and various ways to make them work. Let’s now look at some of the inherent advantages of either approach. This helps in deciding on the optimal digital marketing strategy for your business.

 

Advantages of Direct Marketing

Personalized Interaction: Sending an e-mail or a message addressing a given person it paves the way for bonding beyond business. It makes the customer feel valued even before the business interaction is initiated and thus creates a positive vibe.

Call to action: The channels employed in direct marketing call for a decisive action from the recipient and are aimed at producing a specific result. Remember the “Click Here” to order now option that you’ve seen in your inbox?

Measurable results: Since you have the data on how many mails, SMS or calls have been made, to which customers, and the result of each and every attempt, it becomes much easier to calculate the return on investment and alter marketing methodologies accordingly.

 

Advantages of Indirect Marketing

Not Pushy: Some customers might consider it an intrusion to receive a sales call and be put off by your company or product. However, with indirect marketing the customer enjoys a greater liberty and thereby feels in control of his choices.

Long Term Relationship: Your twitter followers might not immediately translate into sales figures. Nonetheless, it is a great opportunity to have a wonderful conversation and possibly the customer will take a greater interest in what you offer.

Less Expensive: Compared to generating customized content for a specific audience, using open source platforms and social media to engage a broad spectrum of consumers is far less resource intensive.

 

The Right Mix:

Taking into consideration all the above factors, it’s apparent that the winning combination includes both direct and indirect marketing methods. First a large and diverse population of prospects is addressed through indirect tools, in view the long term business aspirations. The responses are then scrutinized to enable a more focused direct marketing for immediate and accurate results.

To know what the right digital marketing strategy for you is – Contact us.

Write a comment

Recent comments

  • turkce 3 months ago

    You can definitely see your skills within the article you write. Gretal Derry Byrle

  • turkce 3 months ago

    What a material of un-ambiguity and preserveness of valuable know-how concerning unexpected feelings. Gabriella Weidar Jair

  • turkce 3 months ago

    That far ground rat pure from newt far panther crane lorikeet overlay alas cobra across much gosh less goldfinch ruthlessly alas examined and that more and the ouch jeez. Ashli Ricky Rosenthal

  • turkce 3 months ago

    Have you ever thought about publishing an ebook or guest authoring on other websites? I have a blog based on the same topics you discuss and would really like to have you share some stories/information. I know my visitors would value your work. If you are even remotely interested, feel free to shoot me an e mail. Angelique Paul Niko

  • turkce 3 months ago

    This post is priceless. Where can I find out more? Aline Christie Arnie

  • turkce 3 months ago

    I really enjoyed this article. Thanks for sharing it. Cori Evan Mapes

  • turkce 3 months ago

    Hurrah! At last I got a website from where I be able to actually get valuable data concerning my study and knowledge.| Alis Elroy Lightman

  • turkce 3 months ago

    Hiya, I am really glad I have found this info. Nowadays bloggers publish just about gossip and net stuff and this is really irritating. A good website with interesting content, this is what I need. Thanks for making this web-site, and I will be visiting again. Do you do newsletters by email? Hailee Demetrius Valeria

  • turkce 3 months ago

    I just saw this post on twitter, thanks for including me! I could almost live off sourdough bread and butter. Effie Jarad Seibold

  • turkce 3 months ago

    Thanks so much for the blog post. Thanks Again. Great. Rosaline Hadlee Runkle

  • turkce 3 months ago

    Great post. I will be dealing with many of these issues as well.. Elisabetta Donovan Caldeira

  • turkce 3 months ago

    Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore. Blythe Wyatt Karissa

  • turkce 3 months ago

    I think you have noted some very interesting points , regards for the post. Karrah Marcos Hetti

  • turkce 3 months ago

    I was extremely pleased to uncover this web site. I wanted to thank you for ones time due to this wonderful read!! I definitely liked every bit of it and i also have you saved to fav to look at new stuff on your site. Ailyn Collin Gibrian

  • turkce 3 months ago

    Hello there. I discovered your site by way of Google at the same time as looking for a related matter, your website got here up. It looks great. I have bookmarked it in my google bookmarks to come back then. Samara Jan Wolfe

  • turkce 3 months ago

    Great Impressions Start with Great Business Cards. Maura Frasier Sadiras

  • turkce 3 months ago

    After looking over a few of the articles on your site, I honestly like your way of writing a blog. I book-marked it to my bookmark site list and will be checking back in the near future. Please check out my web site too and tell me what you think. Darcy Sloan Culley

  • turkce 3 months ago

    A person necessarily help to make significantly posts I might state. That is the first time I frequented your web page and to this point? I amazed with the research you made to make this particular submit amazing. Fantastic activity!| Daune Addy Saudra

  • turkce 3 months ago

    Appreciate it for helping out, good information. Matti Correy Kosaka

  • turkce 3 months ago

    This recipe came into my inbox just in time. I live in Berlin, so this was a welcome taste of home on my Thanksgiving table. It was a hit!! Trula Giraud Garland

  • turkce 3 months ago

    WOW just what I was searching for. Came here by searching for hall1014.elegantowigs.com Desiri Elmer Caves

  • turkce 3 months ago

    Thanks Vin for your thoughtful comment. I looked at post after seeing your comment and realized that I had not hit update after making last edit that had a few significant additions. It now reads a bit smoother with no big holes. Wallis Douglass Amero

  • turkce 3 months ago

    We hope you love the butternut squash! Happy Thanksgiving to you! Kylie Ugo Ellary

  • turkce 3 months ago

    great points altogether, you just gained a new reader. What might you recommend in regards to your submit that you just made a few days in the past? Any positive? Shela Bradley Lewendal

  • turkce 3 months ago

    I am sure this post has touched all the internet visitors, its really really good paragraph on building up new website.| Kellsie Vernen Akers

  • turkce 3 months ago

    Enjoyed looking through this, very good stuff, thanks . Niki Nicolai Hanae Danila Salvidor Teryn

  • turkce 3 months ago

    Hi, I followed a link to your blog and I like this post in particular. You put forward some interesting arguments. Where can I learn more? Idaline Bartie Picco

  • turkce 3 months ago

    Great job, I was doing a google search and your site came up for homes for sale in Altamonte Springs, FL but anyway, I have enjoyed reading it, keep it up! Bridget Rosco Melantha

  • turkce 3 months ago

    Very good article. I am going through a few of these issues as well.. Esta Trev Selway

  • turkce 3 months ago

    An impressive share! I have just forwarded this onto a co-worker who had been doing a little homework on this. Lainey Allard Aggri

  • turkce 3 months ago

    I enjoy looking through a post that can make people think. Also, thank you for allowing me to comment. Eleni Boy Boaten

  • turkce 3 months ago

    Is this isnt motivation, what would it be! Your story is so aspirational, and a real one where transformation is possible. You have to just put your heart and soul to it Shanon Stanleigh Mullane

  • turkce 3 months ago

    So glad to hear how well your recovery is going. And how much Shirley loves her brother! Susana Ian Runkel

  • erotik 3 months ago

    I love the efforts you have put in this, appreciate it for all the great articles. Krissy Bevan Odette

  • erotik 3 months ago

    After going over a few of the blog posts on your web site, I honestly like your way of blogging. I bookmarked it to my bookmark site list and will be checking back in the near future. Take a look at my web site too and tell me what you think. Melli Constantin Lelah

  • turkce 3 months ago

    I think it would be delicious with a cream cheese frosting. Sophie Lucien Casie

  • turkce 3 months ago

    After study a few of the blog posts in your web site now, and I truly like your manner of blogging. I bookmarked it to my bookmark website record and will likely be checking back soon. Pls take a look at my site as nicely and let me know what you think. Fredrika Neall Aguie

  • turkce 3 months ago

    Gday here, just started to be mindful of your webpage through Bing and yahoo, and have found that it is very entertaining. I will take pleasure in should you decide persist this. Joela Bartlet Trometer

  • erotik 3 months ago

    Hi! This is my first comment here so I just wanted to give a quick shout out and say I really enjoy reading through your posts. Can you recommend any other blogs/websites/forums that cover the same subjects? Appreciate it! Ros Perry Friedberg

  • erotik 3 months ago

    Greetings! Very useful advice in this particular post! Ulrike Jonas Isaac

  • erotik 3 months ago

    Talks recommended just for you, delivered to your inbox Adi Tomlin McClelland

  • yerli 3 months ago

    Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your webpage? My blog is in the very same area of interest as yours and my users would really benefit from a lot of the information you present here. Please let me know if this ok with you. Many thanks!| Celle Towney Neill

  • erotik 3 months ago

    I was reading through some of your blog posts on this site and I think this site is real instructive! Retain putting up. Aleen Arthur Matteo

  • erotik 3 months ago

    Praesent mi turpis, fringilla non eros eget, dapibus dignissim nibh. Maecenas vestibulum ligula nec mauris egestas, sit amet tempus lectus vestibulum. Sed sit amet urna nec lectus ornare aliquam sed et nisl. Proin a ultrices orci, et dapibus turpis. Quisque consectetur orci ut tincidunt lobortis. Sed vel magna tortor. In quis metus posuere, porta odio sed, euismod ante. Christan Syd Mistrot

  • 샌즈카지노 3 months ago

    hey there and thank you for your information ? I?ve certainly picked up something new from right here. I did however expertise some technical issues using this web site, since I experienced to reload the site many times previous to I could get it to load correctly. I had been wondering if your hosting is OK? Not that I am complaining, but slow loading instances times will very frequently affect your placement in google and could damage your quality score if advertising and marketing with Adwords. Well I?m adding this RSS to my email and can look out for much more of your respective fascinating content. Make sure you update this again very soon.. Lorilee Boone Redman

  • erotik 3 months ago

    Pretty! This was an incredibly wonderful post. Many thanks for supplying these details. Aile Worth Evoy

  • erotik 3 months ago

    Way cool! Some extremely valid points! I appreciate you penning this write-up plus the rest of the website is extremely good. Ninnette Bartholomeus Vaden

  • erotik 3 months ago

    You completed some nice points there. I did a search on the topic and found nearly all folks will go along with with your blog. Kathlin Kaine Arta

  • erotik 3 months ago

    Thank you very much for Good and nice Article always I m sharing your Articles with my friend and our WhatsApp Group. Aveline Anders Slemmer

  • erotik 3 months ago

    137342 438537Some genuinely good and utilitarian data on this internet internet site , also I believe the style and style holds very good attributes. 145851 Ethel Mikkel Valleau

  • erotik 2 months ago

    Hello, thank you for blog buying drugs from canada Tobye Eugenius Hiram

  • alierry 1 month ago

    https://vskamagrav.com/ – kamagra eu