Request a Demo

Fields marked with an * are required

Small Businesses Can Boost Growth with Mobile App Engagement

By: capturecode | Jul 1, 2014

Small businesses have quite a big challenge of establishing themselves in a market, which is ruled by big players. Marketing is one of the most important things that a small business owner has to focus on. But as much as they may want to hype their marketing activities, entrepreneurs of startups may not have the budget for it. The good news is that small businesses need not invest much in marketing to give their business the needed boost. All they have to do is invest a little in mobile apps. Here are the reasons why.

Smartphone and Mobile App Usage Hits New High

The number of people using smartphones only continues to go up, according to the latest survey. In May 2014, smartphone and app usage numbers reached a new high, with the time spent on digital media increasing from 43% last May to 51% this year. Also, the percentage of people using mobile devices like smartphones and tablets has increased to 60% this year, from 50% in May 2013. In all, mobile app engagement accounted to 10 billion minutes only in the month of May 2014. Of that, people spent the maximum on social networking and photo sharing apps like Flickr, Instagram and Pandora.

Maps and instant messaging, among other apps, accounted for 90% mobile engagement, while games came next with 86% and digital music at 72%. Put it simply, people are spending more and more time on their mobile phones, and businesses should bank on it.

Custom mobile app can drive business

Investing in development of a custom app for your business is a good idea as the chances of your customers interacting with you via the mobile platforms is high. A custom app enables you to sell your products, offer rewards and encourage your customers to interact with you via instant messaging or feedback options. Other ways you can use the mobile app to boost business, like many big name brands do, is by integrating your services with 3rd party apps, offer mobile shopping, mobile booking, offer GPS tracking and directions etc.

Ways to use mobile app for business growth

Having a custom app designed for your company is just the first step. Next is the most important step, which is to market your mobile app to encourage customers to use and interact with the brand via the app. The app can be promoted via social networking sites – introduce and talk about the app on your Facebook Page, or make an announcement about the launch of your app, followed by updates in Twitter. You can also offer free trials, giveaways, special or early bird discounts for the first few mobile app registrations or logins etc.

Including push notifications and alerts in the mobile app will also add to your marketing efforts.

Write a comment

Recent comments

  • Lashawn 4 weeks ago

    Today, while I was at work, my cousin stole my
    iphone and tested to see if it can survive a 40 foot drop, just so she can be a youtube sensation. My apple ipad
    is now broken and she has 83 views. I know this is completely
    off topic but I had to share it with someone! asmr 0mniartist

  • Sabine 4 weeks ago

    We are a bunch of volunteers and starting a new scheme in our community.
    Your website offered us with useful information to work on. You’ve performed
    an impressive process and our whole community can be
    thankful to you. 0mniartist asmr –,

  • Genia 4 weeks ago

    Hello everyone, it’s my first pay a quick visit at this web page, and article is really fruitful in support of me, keep up posting such posts.
    0mniartist asmr –

  • Siobhan 2 weeks ago

    I do accept as true with gamefly all of
    the ideas you’ve presented for your post. They are very convincing and can definitely work.
    Nonetheless, the posts are too short for beginners.
    Could you please prolong them a little from next time? Thanks for the post.

  • Yolanda 2 weeks ago

    I’ve learn some excellent stuff here. Definitely worth bookmarking for revisiting.
    I surprise how a lot effort you put to make the sort of fantastic informative site.

    Visit my blog asmr it

  • Jackson 2 weeks ago

    Hello! I’ve been reading your web site for a while now and finally got
    the bravery to go ahead and asmr give you a shout out from Dallas
    Tx! Just wanted to say keep up the fantastic work!

  • Wilburn 2 weeks ago

    I feel that is among the most significant information for me.
    And i’m satisfied reading your article. But should statement on few common issues, The web site taste is wonderful, the articles is in point of fact nice :
    D. Good job, cheers

    my blog post: asmr there

  • Deb 7 days ago

    Hi mates, its fantastic article regarding cultureand entirely explained, keep it up all the time.

    my website … why gamefly

  • Neal 7 days ago

    Hello all, here every one is sharing these know-how, therefore it’s nice to read this blog, and I used to
    pay a quick visit this website all the time.

    my page asmr when

  • Tilly 4 days ago

    This blog was… how do you say it? Relevant!! Finally I’ve found
    something that helped me. Thank you!

    Here is my page – asmr (

  • Sammy 3 days ago

    Hello There. I discovered your blog the use of msn. This is
    an extremely neatly written article. I’ll make sure to bookmark it and return to learn more
    of your useful information. Thanks for the post. I will definitely return.

    Take a look at my webpage; asmr with

  • Kelley 2 days ago

    It’s in fact very complex in this busy life
    to listen news on TV, so I simply use web for that purpose, and obtain the most
    up-to-date information.

    Also visit my web site :: asmr their