All SMBs’ and enterprise companies would like to increase their revenue but the big question is how? Today the traditional marketing channels are neither cost effective nor measurable. As a result, business owners and Chief Marketing Officers (CMOs) are looking into market transformation via new channels; especially in the space of the new mobile market. One solution that clearly stands out for all is that expected transformation will occur via consumer driven marketing.
CaptureCode: Merchant functions of this sales-tracking app integrate with social media and many point-of-sale systems to help you get more customers and track their buying habits. Using that information, promotions can then be tailored to individuals specifically. Available for iPhone and Android.
CaptureCode has some advice to serve to diners. The Waltham company is recommending that they leave their loyalty cards, coupons and cash at home and use their mobile phone instead when redeeming promotional offers at their favorite restaurant or pub. Thanks to CaptureCode’s technology, consumers now have the ability to scan a 2-D barcode loaded with promotion offers to take advantage of discounts at a growing number of restauarants in the New England area – including Big Papi’s Grille in Framingham.
Newburyport’s Mission Oak Grill issues QR codes for its loyalty program. Members sign up, receive a QR code and bring a print out when they dine. When their bill is totaled, the server then scans their QR code to give them credit for the meal.
Company president Tony Padam says the service is an alternative to daily-deal sites like Groupon and LivingSocial, and that it has the ability to target consumers with offers attuned to their individual preferences.
It’s a maxim of marketing: Retaining a current customer is easier, wiser, and less costly than attracting a new one. Your loyal customers are the most important—with “loyalty” defined by the length of buyers’ relationships with your company, the volume of products they purchase, or other transactional metrics.
Good article on TheStreet.com concerning the growth of daily deal sites – CaptureCode CEO Tony Padam quoted: “If a consumer uses a daily deal to get a $150 dinner and pays a third of the price, they’ve won,” said Tony Padam, CEO of mobile coupon technology company CaptureCode, based in Waltham, Mass. “But the restaurant loses out because they haven’t won over a customer who will likely come back.”
REV has implemented a digital payment system through www.capturecode.com, which allows passengers to pay for their rides with a CaptureCode2D barcode displayed on a mobile device.