Request a Demo

Fields marked with an * are required

Marketing Analytics Cheat Sheet

By: capturecode | May 22, 2014

The use of advanced marketing analytics for improving target audience reach in turn impacting revenues is an increasingly visible trend. One of the primary reasons behind this new trend is the undeniable profit garnered by big companies by making optimized use of advanced technological tools.

Adopting advanced marketing analysis is not as easy a task as it may appear to be. The organizational set up, the scale of the business and the mist over the concept of attribution has to be taken into account. These factors make the approach to marketing analysis highly variable.

A study of how this new system works to help business enhance effectiveness reveals a few tips that any business could use.

Status quo – The first advice that any seasoned marketing person or CEO will give you is to maintain status quo in case of doubt. Analysis is conducted by taking into account the Big Data, but the science of analysis and statistics does not exist in isolation from market realities. Any conclusions arrived at without proper context, and seasoned judgment have the potential to misfire terribly. In this respect, it is better to avoid foot-loose analysis that will adversely impact revenues and profits.

Future oriented – The advanced analytics and study that are used for the allocation of marketing resources can be very useful. Not only do they process information, but they also establish provable relationships between market factors. They make use of mathematical calculations and the science of human behavior while also keeping an eye on competition. For the success of such an approach it is important that actions based on these insights are oriented towards the future with clarity of purpose and of objective.

Global data – Data collected by a company or business is never enough for accurate and optimized marketing analysis. A wider nest has to be cast to gather information about global trends across industries.

Invest in an intelligent system – Optimized analytical models and approaches chart the journey of choice that any consumer makes before actually making a purchase. Advanced systems can cross reference data and make intelligent calculations and approximations to identify the influencing factors that govern each purchase.

Team with multiple skill sets – It is very important to back up your advanced marketing analytical systems with personnel who possess varied skill sets. Interpretation of the analysis is a matter of perception and having different minds working on the systems helps provide unique insights that may be missed otherwise. For example: A statistician, an economist, a business analyst and an operations manager will have their own perspectives and can be used to simulate better strategies and approaches.

Advanced marketing analytics can turn your business around, but only if used with caution.

Write a comment

Recent comments

  • Vuntaic 2 months ago – cheapest cialis online

  • Margret 1 month ago

    Pretty great post. I just stumbled upon your weblog
    and wanted to say that I’ve really loved surfing around your weblog posts.
    In any case I will be subscribing on your rss feed and I’m hoping you write again soon!
    0mniartist asmr

  • Lakeisha 4 weeks ago

    Keep this going please, great job! 0mniartist asmr (

  • Adeline 4 weeks ago

    Hi there I am so thrilled I found your blog page, I really found you by mistake, while I was researching on Digg for
    something else, Regardless I am here now and would just like to say thanks a lot for a tremendous post
    and a all round thrilling blog (I also love the theme/design), I don’t have time to browse it all at the moment but I have
    book-marked it and also added in your RSS feeds, so when I have
    time I will be back to read a lot more, Please
    do keep up the excellent jo. asmr ( 0mniartist

  • Ervin 2 weeks ago

    I am sure this piece of writing has touched all the internet users,
    its really really nice piece of writing on building up
    new webpage.

    Review my homepage … it gamefly

  • Allan 2 weeks ago

    Your way of explaining everything in this article is in fact fastidious, every
    one can simply know it, Thanks a lot.

    My web blog … asmr for

  • Anja 2 weeks ago

    Hi there! I’m at work surfing around your blog from my new
    apple iphone! Just wanted to say I love reading through your blog and
    look forward to all your posts! Keep up the great work!

    my homepage; their asmr

  • Rashad 2 weeks ago

    First of all I want to say wonderful blog! I had a quick question in which I’d like
    to ask if you do not mind. I was curious to find out how you
    center yourself and clear your thoughts prior to writing.
    I’ve had a hard time clearing my thoughts in getting my ideas out.
    I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes
    tend to be wasted just trying to figure out how to begin. Any recommendations or tips?

    Thank you!

    Also visit my webpage an asmr

  • Sima 2 weeks ago

    Howdy would you mind stating which blog platform you’re
    using? I’m going to start my own blog in the near future but I’m having gamefly a tough time
    making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most
    blogs and I’m looking for something completely unique.
    P.S My apologies for getting off-topic but I had to ask!

  • Charles 2 weeks ago

    Can I simply just say what a relief to uncover someone
    who genuinely knows what they’re discussing on the net.

    You certainly realize how to bring an issue to light and make asmr it important.
    More people should check this out and understand this side of your story.
    I can’t believe you’re not more popular because you most certainly
    possess the gift.

  • Deandre 1 week ago

    When some one searches for his vital thing, so he/she wishes to be available that in detail,
    so that thing is maintained over here.

    My page – asmr (

  • Everette 7 days ago

    What’s up to all, as I am genuinely eager of reading this weblog’s post
    to be updated regularly. It contains pleasant stuff.

    Feel free to visit my web page :: Dusty

  • Marshall 6 days ago

    This post will assist the internet people for building up new blog or
    even a weblog from start to end.

    my blog post are asmr

  • Millard 6 days ago

    Highly descriptive blog, I loved that bit. Will
    there be a part 2?

    my web-site – asmr our