Request a Demo

Fields marked with an * are required

Digital Marketing Success Strategies

By: capturecode | Sep 15, 2014

With the use of Internet and mobile phones dominating the marketing landscape, the primary focus of marketing is shifting. It is not just about return on investment anymore, and the goal is also to cultivate a relationship with every consumer through multiple channels. This facilitates dynamic interactions with consumers and helps to collect relevant data that can be later used by companies to make informed decisions. Also, digital marketing scores over traditional marketing channels in terms of cost and reach. Right from email to Facebook, all digital marketing avenues fall into one of two types: direct and indirect.

 

Direct Marketing: The main attribute of this form of marketing is addressability. Every Internet user leaves behind digital footprints in the form of sites visited, e-mail addresses used and mobile number provided. These footprints are equivalent to a postal address from the real world and can be used to directly convey relevant messages by businesses to users. Messages can be conveyed through the following three channels – e-mail (via marketing collaterals), web (via cookies) and mobile (via promotional messages). Attention to detail in assessing the needs and aspirations of every individual customer and providing the relevant content is the key to success. Investment in direct marketing yields quick results and clocks in tangible profits.

 

Indirect Marketing: Any method that doesn’t offer to directly sell a product or a service to a certain individual or group, but instead contributes to building a relationship with a broad customer base constitutes indirect marketing. Starting up fun conversations on various forums, writing innovative blog posts to aid content marketing, posting a fun video and helping it go viral without actually directly promoting a service or product will help engage with the audience. These seemingly random conversations aid the later use of predictive analytics for focused direct marketing. It is not always feasible to quantify the results of an indirect marketing campaign and even then, it takes a while before one can figure out exactly how such an initiative is providing return on investment.

In our posts to come, we will look for ways to ensure that your emails are opened and blog posts are read. We look forward to exploring in greater detail the merits and demerits of direct and indirect marketing. Is it a direct approach that will be the most beneficial? Or, will an indirect approach reap better results? Or, will it be a well-though-out combination of both that will work best?

 

 

 

 

Write a comment

Recent comments

  • alierry 2 months ago

    https://vslevitrav.com/ – levitra plus

  • Jennifer 4 weeks ago

    I visited several blogs however the audio quality for audio songs existing at this site is truly wonderful.
    0mniartist asmr

  • buy online zithromax 4 weeks ago

    zithrmax https://zithromaxes.com/ zithropan

  • erectile dysfunction natural remedies 4 weeks ago

    what erectile funtion meds work the best https://canadaerectiledysfunctionpills.com/ erectile natural diet pdf

  • Mikel 4 weeks ago

    Hello, Neat post. There is a problem with your site in internet explorer, may check this?

    IE still is the market chief and a good element of other folks will omit your magnificent writing because of this problem.
    asmr (bitly.com) 0mniartist

  • Nan 4 weeks ago

    Pretty component of content. I simply stumbled upon your weblog and in accession capital to assert that I get actually enjoyed account your blog
    posts. Any way I will be subscribing to your augment and even I success you access consistently rapidly.

    asmr (bitly.com) 0mniartist

  • video of transurethral alprostadil admimistering 3 weeks ago

    alprostadil vs bimix vs trimix https://alprostadildrugs.com/ cheap alprostadil

  • do you need prescription for canadian prescription of cialis in usa 3 weeks ago

    cialis canadian discounts https://canadacialisstore.com/ canadian pharmacy cialis no prescription

  • staxyn (vardenafil) 3 weeks ago

    vardenafil 10 mg https://vegavardenafil.com/ vardenafil 10 mg

  • sildenafil 100mg 3 weeks ago

    where can i buy sildenafil 20mg https://eunicesildenafilcitrate.com/ 100mg sildenafil 1 pill

  • tadalafil tablets 3 weeks ago

    generic tadalafil https://elitadalafill.com/ tadalafil pills

  • plaquenil autoimmune 2 weeks ago

    are erectile dysfunction pills covered by aca https://plaquenilx.com/ online doctor erectile dysfunction

  • Ola 2 weeks ago

    Hey! I just wanted to ask if you ever have any issues with hackers?

    My last blog (wordpress) was hacked and I ended up losing
    a few months of hard work due to no back up.
    Do you have any solutions to stop hackers?

    my web-site :: gamefly off

  • Bryan 2 weeks ago

    Your style is really unique in comparison to other folks I’ve read stuff from.
    I appreciate you for posting when you’ve got the opportunity, Guess
    I will just bookmark this web site.

    Also visit my homepage – it asmr

  • Ron 2 weeks ago

    Nice post. I used to be checking constantly this weblog and I’m impressed!
    Extremely helpful information specially the closing section 🙂 I
    deal with such information much. I was looking for this certain information for a long time.

    Thank you and good luck.

    my web page – asmr where

  • counterfeit canadian drugs cialis 2 weeks ago

    cialis canadian discounts https://canadacialisstore.com/ do you need prescription for canadian perscribition of cialis in usa

  • Nannette 2 weeks ago

    When some one searches for his essential thing, therefore he/she wishes to
    be available that in detail, thus that thing is
    maintained over here.

    Check out my web page; asmr with

  • hydroxychloroquine plaquenil 1 week ago

    how does chloroquine work https://chloroquineorigin.com/ sulfur effects on body

  • Celesta 1 week ago

    What’s Happening i am new to this, I stumbled upon this I have discovered It absolutely helpful and it has helped me out loads.
    I am hoping to contribute & assist other users
    like its helped me. Great job.

    Here is my web blog; of gamefly

  • Augusta 6 days ago

    Why viewers still use to read news papers when in this technological globe all is accessible on web?

    My homepage – asmr what

  • priligy 6 days ago

    dapoxetine pharmacy dapoxetine 1mg

  • Rebecca 3 days ago

    Spot on with this write-up, I actually believe
    this web site needs much more attention. I’ll probably be returning to read through more, thanks for the info!

    Here is my blog post – asmr – j.mp

  • Flor 3 days ago

    When someone writes an paragraph he/she retains the idea of a user in his/her brain that how a user can be aware
    of it. So that’s why this post is asmr perfect.
    Thanks!

  • Junko 2 days ago

    En iyi leke kremini düşünecek olursak eğer ve bu araştırma
    işinie girdiyseniz sizlere
    tavsiye leke kremi olarak hc nin leke kremini öneriyoruz.

    Cilt lekelerinize artık son verebilirsiniz.

    Tamamen sağlıklı olup doğal ürünlerden oluşmaktadır.

  • Hilario 1 day ago

    Hi there! I’m at work surfing around your blog from my asmr new
    iphone! Just wanted to say I love reading through
    your blog and look forward to all your posts! Carry on the great work!