Request a Demo

Fields marked with an * are required

‘Change’ the Constant in Consumer Engagement

By: capturecode | Sep 26, 2014

In our previous posts we’ve explored the intricacies of customer engagement and dwelt upon the role of influence. Now, in this final post let’s look at the one characteristic that makes customer engagement particularly challenging: change.

 

With rapid technological proliferation, the number of ways in which consumers communicate with the brand is increasing day-by-day. What began with phones and face-to-face interaction, went on to include emails, chats and official websites. Today, even the smallest of enterprises have their own Facebook page, LinkedIn account, twitter handles and official blogs.

 

The effectiveness of each channel depends on its relevance to a given business, in addition to individual preferences as well as the age group of the customer base. In the case of a manufacturing behemoth a subtle and sophisticated online presence would suffice. While for a digital media business – where content is currency – the need to be omnipresent on the Internet is imperative.

 

However, it may be time to re-examine beliefs pertaining to the all-encompassing role of Internet. Razorfish, a full-service digital agency, makes some surprising revelations after collating behavioural data on engagement touchpoints, along with the data from social media and surveys, and then analyzing the results:

 

  • Consumers don’t view Facebook, Twitter and geo-specific social media like Foursquare as the most important channels to engage with brands despite their rapid penetration

 

  • Among the six consumer elements we discussed in our previous posts; Control was the least of the consumer’s worries. This comes as a surprise, especially given all the talk about ‘consumer in control’ fad in this digital age.

 

  • Associating only particular touch points with particular strengths is a bit too presumptuous. For example, phone and email don’t always make a customer feel valued; on the other hand, even Facebook and twitter can accomplish this in some cases.

 

  • Interestingly, the engagement data for transitional consumers (aged 35-44), matched that of the 45+ demographic, while the channels they used to interact with brands resembled that of the 25-34 age group. That is, transitionals function like the young and think like the old.

 

The essential takeaway from all this is that, perfect (optimal) consumer engagement is an evolving process and not an absolute outcome. So, the important thing in order to be successful is the ability to embrace and respond to change.

 

It has been an eventful journey exploring the nuances of consumer engagement over the week with you and we hope these insights will come to good use in growing your business.

 

Share
  • Write a comment

    Recent comments

    • erotik 2 months ago

      I am sure this piece of writing has touched all the internet users, its really really fastidious article on building up new web site. Debera Kristoforo Canter

    • erotik 2 months ago

      Definitely, what a fantastic website and revealing posts, I surely will bookmark your site. Best Regards! Sabra Car Onida

    • erotik 2 months ago

      Thanks-a-mundo for the post. Really looking forward to read more. Really Great. Cecily Lyman Souza

    • indirmeden 2 months ago

      If you would like to increase your familiarity just keep visiting this site and be updated with the most recent information posted here. Sibeal Oran Dominik

    • erotik 2 months ago

      Increase brand awareness among the target audience. Berna Allyn Olli

    • turkce 2 months ago

      I was wondering if you ever thought of changing the layout of your blog? Janey Micheil Pepito

    • turkce 2 months ago

      Wonderful story, reckoned we could combine several unrelated information, nevertheless definitely really worth taking a appear, whoa did 1 discover about Mid East has got a lot more problerms as well Essa Barbabas Freddie

    • turkce 2 months ago

      Excellent post. I absolutely love this website. Thanks! Maybelle Stanwood Edgard

    • erotik 2 months ago

      You are so awesome! I do not believe I’ve truly read anything like that before. So great to discover somebody with a few original thoughts on this topic. Seriously.. thank you for starting this up. This website is something that’s needed on the web, someone with some originality. Berte Sergio Mozart

    • turkce 2 months ago

      Wonderful beat ! I wish to apprentice while you amend your site, how could i subscribe for a blog site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright clear idea Dela Rab Boynton

    • erotik 2 months ago

      A mund te na jepni nje informacion me te shtjelluar ose nje numer kontakti ju lutem dhe ku ndodhet kjo agjenci ju lutem te me jepni nje prgj ose nr qe te mund te kontaktojme. Faleminderit Wendye Goran Dara

    • Noemi 2 months ago

      EN İYİ LEKE KREMİ VE ŞAMPUAN SATIN ALMA SİTESİ
      ile hemen tanışın saç dökülme karşıtı şampuanlar sadece 49tlsaç dökülme karşıtı şampuan.

    • alierry 1 month ago

      http://vslevitrav.com/ – levitra super pro

    • hardcore gangbang 2 weeks ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      https://www.xxxgangbang.net/

    • lesbian porn video 2 weeks ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      https://www.xxxlesbianporn.net/

    • tranny porn movies 2 weeks ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      https://www.ebonytrannyporn.com/

    • pregnant xxx movie 2 weeks ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      https://www.hotpregnantporn.com/

    • nude celeb 2 weeks ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      http://www.freenudeceleb.com

    • real milf sex videos 2 weeks ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      https://www.ForcedPornVideos.com/

    • mature porn movies 2 weeks ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      https://www.adultmaturetube.com/

    • bhabhi bfxxx 2 weeks ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      https://www.hotbfvideo.com/

    • ebony taboo xxx 2 weeks ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      https://www.hqebonyporn.com/

    • Clough 2 weeks ago

      Very much like this manner in which newspapers were written by you in college, the thesis newspaper is composed of a human body that’s that the majority of the newspaper, 3 areas: an introduction with a thesis statement, plus a decision which summarizes up all. https://www.vifit.org/blog/how-write-anthropology-paper.html

    • hot gay porn videos 2 weeks ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      http://www.hqgayporn.com/

    • blue film xxx 1 week ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      https://www.hdbluefilm.com

    • xxx hd bbw porn video 1 week ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      https://www.hdbbwsex.com/

    • Nelly 1 week ago

      We’re a gaggle of volunteers and opening a new scheme in our community.
      Your web site provided us with valuable information to work on. You’ve done an impressive job and our
      entire community shall be grateful to you. 0mniartist
      asmr

    • xxx and sex videos 1 week ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      https://www.newsexmovie.com/

    • wwwxxx milf porn 1 week ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      https://www.hdmilfsex.com/

    • Rochell 6 days ago

      Nice replies in return of this issue with firm arguments and telling
      all about that. 0mniartist asmr (http://j.mp)

    • jimdofreeVom 6 days ago

      The road seemed to stretch on endlessly before us, but Alexis assured me that our journey was near an end. We’d turn before long into thick woods and travel through narrow, winding roads until we reached her family’s cabin. I had no choice but to trust her as GPS had given out nearly 20 minutes ago.

      “There’s good wifi and okay reception at the cabin,” she’d told me, “but you can’t get there unless you know the way.”
      https://medium.com/@grimesvxvuw86/patty-goes-black-337333b44673
      So here I was, driving alone in the middle of god knows where with a girl who was my student just a couple of weeks ago. Her and her four best friends had been together from first grade all the way through high school and now they had graduated with very different futures ahead of them. They had decided to kick off “the best summer ever” with a week long stay at Alexis’s family cabin. Alexis and I were heading up before everyone else, the four other girls and four guys.

    • free hot sex movies 6 days ago

      In the video below you are going to see how I use xxx to find places on high quality targeted blogs to leave comments and to build some really fantastic high authority backlinks and although in the video below, I only find a couple of places, but if you spend a little longer, then you find some great places to leave your link. It really does go to show that I am doing this live and not staged because of I was I would have pre-found the links.

      https://www.XxxSexPorn.net/

    • Dominga 5 days ago

      I always spent my half an hour to read this website’s content all the time along with a mug of coffee.
      0mniartist asmr (http://j.mp/3gd1bLg)