The trick is to use them in such a way that it boosts customer engagement, but does not turn the user off. Here are a…
Taking a cue from our previous post, let’s look at the elements of customer engagement in greater detail. The key elements of customer engagement are:…
What does customer engagement mean? Why is it important? What are its myriad facets? Who is an engaged customer? These are some of the questions…
We’ve so far looked into the importance of both direct and indirect approaches to digital marketing and various ways to make them work. Let’s now…
Taking cue from our previous post, this one will be dedicated to discussing direct marketing. Plenty has been said about what works and more about…
Big data has changed the way businesses operate. The data available today lets an organization know all it can about the customers, and develop marketing…
Not so long ago, all organizations had to do was woo consumers with a sensational advertisement campaign and offer them a high quality product. It…
Location based marketing is quickly gaining traction across business sectors in the world. The focus is on creating a personalized experience for the customers and…
Mobile marketing is the trend right now. The increasing number of people using smartphones and tablets has paved way for marketers to reach out to…
Wanted by teenagers today – a smartphone that keeps them busy texting and allows them to stay connected with their peers. Parents today are under…
