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Keep your customers engaged at different levels

By: capturecode | 5 Sep 2014

Effective customer engagement constitutes the bread and butter of any successful brand or business. A look into the different degrees to which customers are engaged…

Wearable Tech and Mobile Marketing

By: capturecode | 29 Aug 2014

Mobile marketing is the trend right now. The increasing number of people using smartphones and tablets has paved way for marketers to reach out to…

Back to School Marketing Campaigns

By: capturecode | 26 Aug 2014

Companies across the US have been busy creating their back-to-school marketing campaigns to get the attention of the young adults who are all set to…

Big Data Lessons for the Sales Team

By: capturecode | 17 Aug 2014

Big data has many uses for businesses in all sectors. Of all the departments in an organization, it is the sales team that can benefit…

How Women Respond to Mobile Advertising

By: capturecode | 13 Aug 2014

Business owners investing in mobile advertising should ask themselves one question – is their mobile marketing campaign effective enough? Is it getting the desired results?…

Consumer Behavior, the Emotional Element

By: capturecode | 7 Aug 2014

Consumer behavior tells you a lot about which way the buyer is leaning when it comes to doing business with you. There are a number…

Budgeting for Customer Engagement

By: capturecode | 25 Jul 2014

Modern marketers and business owners agree that customer engagement is the new consumer experience. eMarketer has predicted that the annual spending on marketing in the…