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Promotions-On-The-Go: Why businesses need to engage customers at a personal level

By: capturecode | 19 Feb 2015

In our previous blog we discussed how companies can build up their brands through discounts and/or targeted promotions and in that we heavily emphasized the concept of strategic promotions. We provided you with some ways in which CaptureCode can help but we did not address the underlying idea of what strategic promotions can really allow your business to do when engaging customers on a personal level. In today’s world, it’s easy to bombard social media sites and become prominent in ads on a plethora of websites but do they yield the same long-term benefits as that of making a more personal connection with a customer. Let’s take a closer look.

To Market! To Market!

By: capturecode | 19 Sep 2014

We’ve so far looked into the importance of both direct and indirect approaches to digital marketing and various ways to make them work. Let’s now…

Humanizing a Brand

By: capturecode | 18 Sep 2014

If Forbes  is to be believed, then ROI has a new full-form – Return on Impression (http://www.forbes.com/sites/work-in-progress/2012/05/14/understanding-the-new-roi-of-marketing/). The digital era and virtually omnipresent Internet users…

Moving from Spam to Effective Communication

By: capturecode | 16 Sep 2014

Taking cue from our previous post, this one will be dedicated to discussing direct marketing. Plenty has been said about what works and more about…

Digital Marketing Success Strategies

By: capturecode | 15 Sep 2014

With the use of Internet and mobile phones dominating the marketing landscape, the primary focus of marketing is shifting. It is not just about return…

The future of digital marketing

By: capturecode | 11 Sep 2014

The digital marketing arena is brimming with possibilities. But first, it is imperative to look for ways to improve the use of existing digital marketing…