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Keep your customers engaged at different levels

By: capturecode | 5 Sep 2014

Effective customer engagement constitutes the bread and butter of any successful brand or business. A look into the different degrees to which customers are engaged…

Customer Engagement in the Insurance Industry

By: capturecode | 3 Sep 2014

Customer engagement remains the buzzword across all business sectors, including insurance. The interaction between an insurance company and a policy holder is not always direct,…

Back to School Marketing Campaigns

By: capturecode | 26 Aug 2014

Companies across the US have been busy creating their back-to-school marketing campaigns to get the attention of the young adults who are all set to…

Five Great Tips for Customer Retention

By: capturecode | 22 Aug 2014

These days, consumers know better than to hold on to a brand just for the sake of loyalty. If they can get the same product…

Mobile Users lead the Social Media Surge

By: capturecode | 20 Aug 2014

According to recent study by Forrester Research, more and more people on the go are accessing social media sites and are actively engaged on them….

Four Common Mistakes in Loyalty Marketing

By: capturecode | 19 Aug 2014

Loyalty programs aren’t as successful today as they were in the past. The main reason is shift in marketing focus customer attitudes and a few…

Consumer Behavior, the Emotional Element

By: capturecode | 7 Aug 2014

Consumer behavior tells you a lot about which way the buyer is leaning when it comes to doing business with you. There are a number…