For both small and large retailers alike, “showrooming” – the act of going to a store to check out an item before purchasing it online for a better price – has quickly become perceived as a top threat.
Businesses nowadays are being urged to embrace mobile technology, particularly applications. Apps are incredibly versatile and can be used for everything from payments and loyalty to research and price comparisons.
There are some businesses that may be able to get away with not having a mobile strategy and avoid losing too many sales.
Smartphones are no longer just communication tools that consumers use to talk and text with each other; they are quickly becoming fully functioning shopping assistants.
The way people shop and engage with brands is changing, and the customer experience has quickly become the top concern for many businesses.
Big Data has become a central focus of many companies over the past decade. Computer technology enables entrepreneurs to collect a significant amount of information about their customers based on purchase histories, web activity and other behaviors related to brand engagement.
When entrepreneurs run a successful business, they often realize it’s the small things that count – greeting customers with a smile, going the extra mile to assist them on the sales floor or opening an extra register to check them out more quickly.
Apps can be used by businesses for a variety of purposes, from powering loyalty initiatives to essentially acting as a mirror to mobile websites.
The International Customer Experience World (ICEW) conference was held recently in Johannesburg, South Africa, and brands from across the world gathered at the event to discuss one central issue that every business contends with: How do I keep customers engaged and coming back for future purchases?