Consumer engagement can be a hard aspect to gauge. It’s easy to determine how many clicks a website gets, the open rate of an email newsletter and the conversion rate of a particular product or service.
Analytics and metrics are the fuel for many companies, specifically for their consumer engagement strategies. By better understanding the demographical information, shopping habits, preferences and other key pieces of data about their target audience, brands can significantly enhance their product offerings and the overall customer experience.
Many companies are turning to their existing customer base to bolster revenue. For entrepreneurs looking to maximize the sales potential of repeat shoppers, mobile devices are key to re-engaging consumers.
Considering how many pieces of data they’re generating each and every day, it may not come as any surprise that you can get a very accurate picture of a customer based on how they use their phones.
In a world where relevancy is paramount to business success, many enterprises are looking to learn more about their customers and their specific needs. This is where data comes into the picture.
Quality customer analytics is surprisingly absent at many retail operations.
Modern companies are struggling to make use of all the data at their fingertips.
Value propositions differ from industry to industry, business to business and even between the launch of different products and services from the same company, so it’s critical that you’re crafting a value proposition that makes sense for your industry and customer.
Today’s merchants are less focused on channel and more on the overall experience. In the past, entrepreneurs may have considered web, mobile and brick-and-mortar as disparate ways to reach consumers, but now they are all pieces of the puzzle that help retailers effectively engage shoppers with a single digital strategy.
How customers respond to messages can help companies segment their audiences and identify demographic information, interests, pain points and other critical metrics.