In our previous blog we discussed how companies can build up their brands through discounts and/or targeted promotions and in that we heavily emphasized the concept of strategic promotions. We provided you with some ways in which CaptureCode can help but we did not address the underlying idea of what strategic promotions can really allow your business to do when engaging customers on a personal level. In today’s world, it’s easy to bombard social media sites and become prominent in ads on a plethora of websites but do they yield the same long-term benefits as that of making a more personal connection with a customer. Let’s take a closer look.