| A set of different systems and media for each solution, hence its difficult to measure combined program effectiveness. Specifically it's: |
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- Hard to measure redemptions for coupons
- Hard to personalize promotions for customers
- Hard to transact and manage (different cards, different media) disparate solutions
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| CaptureCode is a unique solution to these problems that provides: |
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- A single interface for gift, loyalty and couponing
- Access using mobile devices for sending and redemption
- Merchant driven capability (to flexibly set-up program run promotions through a single interface) in a real time environment
- A flexible and robust transaction processing engine with the ability to interface with many POS devices including - POS Terminals, Mobile and Internet
- Tools to measure ROMI (Return On Marketing Investments) and "close the loop" on marketing promotions
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